Track image-related metrics and make adjustments as needed.īy optimizing images for SEO on Ghost CMS, you can enhance your website's search engine rankings, improve user experience, and attract more organic traffic. Monitor SEO Performance: Keep a vigilant eye on your website's SEO performance using tools like Google Analytics or other SEO software.Further optimize your images if these tools recommend improvements. Check Page Speed: Periodically test your website's page speed using tools such as Google PageSpeed Insights or GTmetrix.Optimize Thumbnail Images: If your theme utilizes thumbnails for featured images or galleries, make sure these smaller images are also optimized for SEO.Captions can be a suitable place to incorporate relevant keywords. Use Image Captions: When appropriate, employ image captions to provide additional context for your images.This aids search engines in discovering and efficiently indexing your images. Create an Image Sitemap: Generate an image sitemap and submit it to search engines like Google using Google Search Console.Ghost CMS typically handles this automatically, but it's essential to use a responsive theme. Use Responsive Images: Confirm that your images are responsive and adapt to different screen sizes and devices.Lazy loading ensures that images are loaded only when they become visible in the user's viewport, which improves page performance. Enable Lazy Loading: Enable lazy loading for images within your Ghost CMS settings.Include relevant keywords when appropriate, but avoid keyword stuffing. Alt text aids search engines in comprehending the image's content and enhances accessibility for users with disabilities. Add Alt Text: Always provide descriptive alt text for your images.Incorporate relevant keywords into the file names, but maintain natural and content-relevant naming. Use Descriptive File Names: Before uploading images, ensure they have descriptive and SEO-friendly file names.Ghost CMS also includes built-in image optimization features that automatically compress images during the upload process. Popular tools include TinyPNG, ImageOptim, and Squoosh. Compress Images: Employ image compression tools to reduce file sizes without compromising quality.Use tools like Adobe Photoshop, GIMP, or online tools such as TinyPNG to resize images. Large images can slow down your site's loading speed, which can negatively impact SEO. Resize Images: Resize your images to fit the dimensions required by your theme and content layout.WebP is a modern format offering good compression and quality, but be aware of browser compatibility. For images with transparency or simple graphics, use PNG. For photographs or images with many colors, opt for JPEG. Choose the Right File Format: Use the appropriate image file format for your content.Below are steps you can take to optimize images for SEO on Ghost CMS: And it looks awesome.Optimizing images for SEO on Ghost CMS is crucial to enhance your website's performance and search engine rankings. Well, friend, you can definitely do that. Speaking of, you might be wondering what would happen if you cranked the quality down to zero. Last year, Google engineers managed to further reduce JPEG file size by 35% without sacrificing quality. Of course, this hasn't stopped engineers from improving lossy compression algorithms. But most of us are more than happy to send over multiple-megabyte images to friends and family with our phones with limited data plans. Sure, if you have a lot of images on your website (say like !), you don't want to force your visitors to download 60MB of images just for stopping by. With how cheap storage is and how fast internet is today, image compression is, arguably, not as crucial to the web as it once was. And even then, it's not that bad - all for another 200kB savings in file size. In order to discern any sort of noticeable difference between the compressed version and the original, I had to crank the quality down to 25. Granted, uploading an image of this to our CMS does indeed apply another level of image compression to this image, but still, here, at half quality, you can barely tell the difference between the two images even when zoomed in 100% - and the file size is down from 2.4MB to a mere 507kB.
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